Rick Wootten

The Mobile Imperative, Is The Glass Half Empty or Half Full?

In his blog post last week Mitch Joel wrote about how the mobile market is “too small for most Marketer.” He has a number of good points, but I think he is overly pessimistic. For example, he mentioned that smartphones have a penetration rate of 25-35%. According to Comscore data from July 2011, that represents 234 million smartphones (link). That’s an awfully large group to consider “too small”.

As Roger McNamee discusses in the video I posted yesterday, mobile devices accessing the Internet will overtake desktop devices this year. Mobile marketing is too big to be ignored.