December 2011
2 posts
The Mobile Imperative, Is The Glass Half Empty or... →
In his blog post last week Mitch Joel wrote about how the mobile market is “too small for most Marketer.” He has a number of good points, but I think he is overly pessimistic. For example, he mentioned that smartphones have a penetration rate of 25-35%. According to Comscore data from July 2011, that represents 234 million smartphones (link). That’s an awfully large group to...